It promotes the criticism of an idea no matter how ridiculous it may seem. Marketing and Pricing of Milk and Milk Products. What Is Test Marketing Stimulated Standard Controlled Test Marketing An efficient milk marketing chain is one which enable farmers to receive at least 50 of the retail price of milk. . Which of the following is a disadvantage of test marketing. Hence to be marketable a dairy product must be competitively priced. It requires major changes in consumer behavior such as rejecting microwave ovens. The price of a product in the market is an important factor influencing consumer demand. It exposes the new product and its marketing mix to its competitors before its introduction.